The event attracts more than over 70,000 visitors every year, including those with an interest in the art world such as curators, artists, collectors, gallerists and critics, as well as the general public.
Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
– Julio Etchart, reporting for Trebuchet on Frieze London International Art Fair.
All photos by Julio Etchart. Not to be reproduced without express prior permission.
Julio Etchart is a documentary photographer, poet and artist.