marketing

Paying For Fake Reviews? Durr. The Internet is Unpredictable Shocker!

Paying online community members to write product reviews backfires badly ...

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The Secret of Staying Motivated (as Discovered by SCIENCE)

oshdarned liberal communists and their lethargy! Motivation is IMPORTANT, people! How are we going to SELL you stuff you don’t need if you can’t even sustain the desire to own it? Stay...

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Neurocinematic Testing: Will It Make You Scream?

t is always hard to predict the response of a massed audience, and almost impossible to objectively assess creative works. In the present information boom and flourishing ‘attention...

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Smoke, Mirrors and the Gratuitous Gape Shot

One look at the packet, and you'll definitely need a quick gasper....

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Shell Shopped? Tracking the Post-Disaster Shopping Urge

Post disaster consumers value off brand, low cost goods...

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Harbingers of Failure. Are You The Eternal Betamax?

Harbingers of failure have the unusual property that they keep on buying products that are taken from the shelves...

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The Rise of Smell-Based Marketing and Why Scents Sell

People remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch....

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You like? Social media, sharing and sales

Marketing campaigns focused on social media and socioeconomic groupings are likely to give the greatest boost...

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Bricks and Mortar has good news in store

When brick-and-mortar stores were added, consumers made more frequent purchases overall....

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I Want it NOW! How Rarity Affects Desire

Psychologists have long known that you can make a consumer good more desirable by making it appear rare. ...

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Do Your Own Damned Marketing!

Users of social media websites are less likely to use them to say positive things about their favourite products and services...

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Lunatics/Asylum : Companies Valued by Media Buzz

Companies can significantly improve the forecasting accuracy of forthcoming products' performance by mining online consumer buzz prior to product release...

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Identity Marketing : Are You Consumer or Product?

Researchers figure out why we hate identity-targeted advertising....

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Marketing Stereotypes to Gender

Marketing technique: Activating gender stereotypes just to knock 'em down....

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