Food Tastes Better with Rituals

A picture of a coffeepot

Opening the fridge door does NOT count as a ‘ritual’.

(Although, as everyone knows, food eaten by refrigerator light does not contribute to weight gain)


Birthday celebrations often follow a formula, including off-key singing, making a birthday wish while blowing out candles, and the ceremonial cutting of the birthday cake. New research suggests that this ritual not only makes the experience more memorable, but might also improve the taste of the cake.

the rituals we

perform before

eating — even the

seemingly insignificant

ones — can actually

change our perception

of the food