
Play the Body: Screenwriting for Visceral Viewing
Good screenwriting prompts reactions in the body as well as the mind. How so? (read more)
Good screenwriting prompts reactions in the body as well as the mind. How so? (read more)
Effective screenwriters not only aim for psychological effect – they seek to create ‘visceral viewing’. (read more)
100 Problems, but as long as they’re someone else’s, we’re locked to our seats. (read more)
Sex, Politics, Celebrity: What’s on your monkey mind? (read more)
You want to write a killer plot? Feed the croc, snuggle the bunny and give the monkey a promotion (read more)
We know that certain stimuli can provoke certain reactions. How can we use that knowledge though? (read more)
Unleash your inner crocodile (but only after you’ve bought the popcorn) (read more)
On the treadmill, no-one can hide. New techniques of pre-testing audience response (read more)
t is always hard to predict the response of a massed audience, and almost impossible to objectively assess creative works. In the present information boom and flourishing ‘attention economy’ era it is a necessity to (read more)
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