24/03/2017
Good screenwriting prompts reactions in the body as well as the mind. How so?...
20/03/2017
Effective screenwriters not only aim for psychological effect - they seek to create 'visceral viewing'....
13/03/2017
100 Problems, but as long as they're someone else's, we're locked to our seats....
07/03/2017
Sex, Politics, Celebrity: What's on your monkey mind?...
02/03/2017
You want to write a killer plot? Feed the croc, snuggle the bunny and give the monkey a promotion...
16/02/2017
We know that certain stimuli can provoke certain reactions. How can we use that knowledge though? ...
08/02/2017
Unleash your inner crocodile (but only after you've bought the popcorn)...
31/01/2017
On the treadmill, no-one can hide. New techniques of pre-testing audience response...
24/01/2017
t is always hard to predict the response of a massed audience, and almost impossible to objectively assess creative works. In the present information boom and flourishing ‘attention...
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