Society
Play the Body: Screenwriting for Visceral Viewing
Good screenwriting prompts reactions in the body as well as the mind. How so? (read more)
Articles by Radik Kagirov
Society
Visceral Viewing: Screenwriting for the Human Brain(s)
Effective screenwriters not only aim for psychological effect – they seek to create ‘visceral viewing’. (read more)
Society
Let Me Think, But Not Much: Screenwriting and the Brain(s)
100 Problems, but as long as they’re someone else’s, we’re locked to our seats. (read more)
Society
Shake Your Inner Monkey: Movie Screenwriting and The Limbic Brain
Sex, Politics, Celebrity: What’s on your monkey mind? (read more)
Society
Caress Your Inner Bunny (or We’ll Boil It): Movie Plotting and Psychology
You want to write a killer plot? Feed the croc, snuggle the bunny and give the monkey a promotion (read more)
Society
Neurocinematic Testing – The Applications
We know that certain stimuli can provoke certain reactions. How can we use that knowledge though? (read more)
Society
Hunting the Inner Crocodile: Neurocinematic Methods
Unleash your inner crocodile (but only after you’ve bought the popcorn) (read more)
Society
Staggering Scenes: The Fine Art of Neurocinematic Studies
On the treadmill, no-one can hide. New techniques of pre-testing audience response (read more)
Society
Neurocinematic Testing: Will It Make You Scream?
t is always hard to predict the response of a massed audience, and almost impossible to objectively assess creative works. In the present information boom and flourishing ‘attention economy’ era it is a necessity to (read more)