[dropcap style=”font-size:100px;color:#992211;”]N[/dropcap]iio, the world’s leading platform for premium, digital format artworks has transformed two of Hong Kong’s largest screens into digital, public art installations. The facades of Hong Kong’s prominent Tsim Sha Tsui Centre and Empire Centre are showcasing the winning submissions of the Sino x Niio Illumination Art Prizes, a competition opened to emerging digital artists who were invited to submit artworks in the themes of Artistic Blessing and New Life. The competition was held in collaboration with Sino Group, the Hong Kong based property developer.
“We live in a fast paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, says Rob Anders, co-founder and CEO of Niio. “In trying to reach and inspire people everywhere through memorable and meaningful digital art experiences, we are thrilled to partner with Sino Group for the Illumination Art Prize. It is these types of public art interventions that are driving an entirely new visual culture.”
The winning artwork was created by Daniel Belton and Good Company Arts for the theme Artistic Blessing. Their work, OneOne, invokes a sense of ancient culture, an archetype being unearthed through real-world experience that is timeless and contemporary. For the theme New Life, Krehel Race won first place for his work The Spring Shrine, representing a world where technology has allowed us to return to our natural surroundings and to find a true Zen space, away from the chaos.
“Sino Group is delighted to have collaborated with Niio on this ground-breaking international digital arts project. We were thoroughly impressed with the exceptional content of work we received, with artists from 39 countries participating. We hope visitors enjoy the outstanding illuminations on the façade of these Hong Kong landmarks during the festive season,” said Nikki Ng, Group General Manager of Sino Group.
The Illumination Art Prize competition is part of Niio’s drive to inspire people around the world, making it easy to experience curated digital art across living, working and public spaces. In doing so, they are connecting large developers and businesses with their communities, supporting artists everywhere and providing them with a platform to present their art creations across urban environments. Niio is creating a positive alternative to the digital advertising noise of modern cities.
Naila Scargill is the publisher and editor of horror journal Exquisite Terror. Holding a broad editorial background, she has worked with an eclectic variety of content, ranging from film and the counterculture, to political news and finance.