How Much for a Booty Call?! The Danger of Sentimental Purchases

Beware the dewy-eyed late-night online shopping session. Love trumps budget in sentimental buys....

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Decision Frames : How Retailers Influence Your Pizza Order

Explaining the way people decide to customize their food orders and the implications for retailers and customers alike....

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Bricks and Mortar has good news in store

When brick-and-mortar stores were added, consumers made more frequent purchases overall....

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Snobby Staff Boost Sales

When it comes to luxury brands, the ruder the sales staff the better the sales....

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